Fred Perry Cookies Policy

What is a Cookie?

A cookie is a small text file of letters and numbers that is used to distinguish you from another user and enables swift passage from one page to the next on our website.

Why do we use Cookies?

Cookies help us to provide you with a better customer experience when you browse to our website and allow us to improve and tailor the site for you. For example, we keep track of the domains from which people visit and we also measure visitor activity on the site, but we do so in ways that keep the information anonymous. We use the information that we collect to measure the number of visitors to the different areas of our website, and to help us make the site more useful to you. Our website uses three types of cookies. They are as follows:

System Cookies

These enable us to keep track of your movement from one page to another so that you do not get asked for the same information twice. Our shopping basket uses system cookies to remember your selections so that when you proceed to the checkout we know what you have selected rather than your shopping basket being empty.

For more information on these types of cookies click here.

Name: kohanasession
Content: Randomly generated letters and numbers
Purpose: A session cookie set used to keep track of what information or
messages have already been shown to the user
Life span: 2hrs
Name: sifrFetch
Content: Boolean
Purpose: Used to enable no web standard fonts to display correctly in your browser
Life span: When user exits browser

Analytic Cookies

These enable us to recognise and count the number of visitors to the website, and to see how you navigate the site. These cookies help us to improve the way our website works, for example by making sure that users can find what they want quickly and easily.

For more information on these types of cookies click here.

Google Analytics

For more information about Google Analytics and the cookies it sets, visit this link. To opt out of storing cookies for Google Analytics, please install this browser plugin.

Name: _utma
Content: Randomly generated numbers
Purpose: Registers the unique id of the browser
Life span: 2 years
Name: _utmb
Content: Randomly generated numbers
Purpose: Registers the current user session
Life span: 30 mins
Name: _utmc
Content: Timestamp consisting of numbers
Purpose: Legacy Google Analytics cookie. Now deprecated
Life span: When user exits browser
Name: _utmz
Content: Timestamp consisting of numbers, referral link and page navigation letter string
Purpose: Stores the type of referral used to link to the site
Life span: 6 months
You Tube

We utilise embedded YouTube videos on our website, when viewing these videos YouTube may place a cookie on your device to improve the viewing process. For further details on the cookies set by YouTube please refer to the YouTube Privacy Policy.

Name: demographics
Content: Randomly generated letters and numbers
Life span: 6 months
Name: _utma
Content: Randomly generated numbers
Purpose: Registers the unique id of the browser
Life span: 2 years
Name: _utmz
Content: Timestamp consisting of numbers, referral link and page navigation letter string
Purpose: Stores the type of referral used to link to the site
Life span: 6 months
Name: dkv
Content: Randomly generated letters and numbers
Life span: 2 months
Name: VISITOR_INFO1_LIVE
Content: Randomly generated letters and numbers
Life span: 6 months
Name: PREF
Content: Key/value pairs for user preferences
Life span: 10 years

Social Network Cookies

These cookies are set by the social network plugins we use on the site.

For more information on these types of cookies click here.

Add This

For more information about Add This and the cookies it sets, visit this link. To opt out of storing cookies for Add This , please visit here.

Name: ssh
Content: Encrypted text
Purpose: Service share history
Life span: 18 months
Name: sshs
Content: Text
Purpose: Service share history
Life span: 18 months
Name: loc
Content: Encrypted text
Purpose: Geographical location of user
Life span: 6 months
Name: uit
Content: Boolean value
Purpose: User login time
Life span: 1 day
Name: uid
Content: Short text
Purpose: User id
Life span: 2 years
Name: psc
Content: Numeric value
Purpose: User view count
Life span: 2 years
Name: ssc
Content: Encrypted text
Life span: 2 years
Name: uvc
Content: Numeric values
Life span: 2 years
Name: di
Content: Numeric values
Life span: 2 years
Name: dt
Content: Text value
Life span: 1 month
Name: siteaud
Content: Alphanumeric value
Life span: 10 years
Name: _atuvc
Content: numeric string
Purpose: stores the client id from the addthis service
Life span: 2 years

For more information on how we securely manage and protect your data please see our Security & Privacy page.